RHB is today one of the largest bank with integrated financial services in Malaysia. Since they plan to further expand their market, RHB Bank has tapped into Brunei, Indonesia, Singapore, Laos, Vietnam plus some other countries in the South East Asia region. Understanding that among the most efficient way to compete is by giving extra value to the consumers, RHB Group has begun offering multiple banking facilities to both individuals and organisations, such as personal loan and corporate loan.
Creating a savings account or even a current account happens to be staple yet underrated. In order to ensure that account holders may gain advantage the most from their savings, RHB Bank has offered highly competitive interest rate in comparison with other institutions. Furthermore, they have already improved the banking facilities by both adding more ATM and CDM machines in branches in addition to other designated locations combined with creating an internet based banking services platform, RHB Now for their customers.
As the bank sees the trend shift from the traditional purchasing method using cash to online purchasing, they discovered that there is an increasing demand for credit cards. Based on information from surveys conducted that suggests the public’s increasing acceptance towards online payment, it’s proven that offering credit card services is amongst the main strategy RHB Bank should really be pushing forward-and they did precisely that.
What is more, as RHB Group sees the urgent need to come up with a good balance between demand and supply, the company has developed a credit card plan which provides additional advantage to the card holders which really can be enjoyed when they utilize it for either offline or online transactions.
For business owners and organizational entities, RHB Bank provides corporate banking facilities. They’re able to engage with the bank either for investment banking or perhaps to make a business loan. In the event the customers are interested, they may even subscribe to RHB Bank’s online cash management services.
It is apparent that small-medium enterprises are amongst the customers that might possibly enjoy maximum benefit, particularly when it is now possible for them to make applications should extra revenue is needed to scale the business. Additionally, retails solutions are likewise available to SMEs who might need it.
In spite of this, attention on the highly demanded Islamic banking facilities has never been an oversight. RHB Bank understands that there’s a high amount of request from the consumers to introduce Syariah-compliant financial instruments. In response to that, they have lined up wealth management, corporate banking, Islamic treasury, unit trust, and various kinds of other products that adheres to the Syariah guideline to the public.
A substantial 24 annual brand value growth seem to have been seen by the bank in 2016, which places them as among the top five domestic banking players. Seeing the long term market growth potential, RHB Bank has equipped themselves with a more rigorous and effective tactics to further boost their value and market share in the long term for individuals such as personal loan and for corporations such as their SME loan schemes.